Design Track

Business & Marketing Track

Fine Art Track

Creativity & Wellness Track

Wednesday, September 7

10:00 AM - NOON: Check-In & Registration

Room: Outside Georgian

12:00 - 1:00 PM: The Big Introduction + Buffet Lunch

Welcome to Camp Minted!

Minted's Chairman, Founder and Co-CEO Mariam Naficy, Minted’s Co-Founder, Co-CEO Melissa Kim, and Chief Partner & People Officer, Brady Wood, will kick-off our retreat with welcoming remarks.

Room: Colonial

1:00 - 2:15 PM: Opening General Session

The Future of Minted

with Mariam Naficy & Melissa Kim

Hear from Minted's Co-CEOs about their vision for Minted and the opportunities and challenges on the road ahead

Room: Grand Ballroom

2:15 - 2:30 PM: Break

2:30 - 3:30 PM

From Sketch to Perfect Vectorized Lettering

with Jill Means, Graphic Designer & Artist

Learn how to take rough sketches (even bad lettering) to beautiful finished work. Discover why vectorizing your lettering using the "Bezier Method" is the best lettering process. This class will focus on script lettering and flourishes, but the method applies to all lettering! You might never use Illustrator's image trace again.

Room: Georgian

My Unexpected Creative Career Journey

with Christine Llewellyn, Artist, Surface Designer & Art Educator

Hear about Christine’s journey from an MBA with a corporate job, to a commercially successful artist, to an arts educator, leading workshops out of her beautiful carriage house.

Room: Grand Ballroom

Intuitive Photography (Intermediate)

with Jan Kessel, Photographer

Recognize and develop your intuitive artistic vision and merge that with your camera lenses. We'll talk about colors, bokeh, chasing the light, and the crispness of black and white.

Prerequesites: Basic photographic principles.

Room: Oxford

{no session}

3:30 - 3:50 PM: Break

3:50 - 4:50 PM: Feedback Breakout Groups

We will organize into breakout groups consisting of artists and Minted employees. Our goal is to learn how Minted can better serve our artist community. We’d also like to hear your ideas and input on business opportunities that we can pursue together.

See your personal schedule for your group assignment.
Groups 1 & 3: Grand Ballroom
Groups 2 & 4: Colonial
Group 5: Oxford
Group 6: Kent
Group 7: Georgian

4:50 - 7:00 PM: Free Time

7:00 - 9:00 PM: Welcome Cocktail Reception

Reconnect and celebrate in style in a room with a view.

Room: Golden Gate

9:00 - 11:00 PM: Camp Minted After Hours

By popular demand: Bingo night!

Room: Grand Ballroom

Thursday, September 8, 2022

Design Track

Business & Marketing Track

Fine Art Track

Creativity & Wellness Track

7:00 - 8:00 AM: Morning Yoga

Please arrive 15 minutes early to prepare for class. Mats will be provided.

Room: Victorian

8:00 - 9:00 AM: Breakfast

Room: Colonial

9:00 - 10:00 AM

Adventures in Typography

with Jessica Miller, Designer & Artist, of Owl & Toad

Rachel Nanfelt, Graphic Designer & Illustrator, of Alethea and Ruth

Moderated by: Annie Clark, Graphic Designer & Creative Director

Two masters of the art of typography, with very different approaches, share their process, tips, and more.

Room: Grand Ballroom

Putting Words to Art: Strategies for Writing Titles and Art Statements

with Erin McCluskey Wheeler, Artist & Writer

Titles and art statements can add so much to a work and are often one of the hardest parts of putting your work out into the world. In this fun, interactive workshop, Erin will share ideation strategies, how to build a bank to dip into as needed, and to use writing prompts to spark ideas. Open to all experience levels and comfort level with writing.

Room: Oxford

Minted Breaks it Down: Art

with Chrissy Morford, GM of Art, Minted

Claire Abbiyesuku, Senior Creative Editor, Minted

Minted gives an exclusive, behind-the-scenes peek into our Fine Art business. In this session, the Minted team will share the evolution of the Minted Art brand, how we think about Fine Art in the marketplace, insights about art customers, and where we're headed with the business.

Room: Georgian

Wool Sculpture

with Meghan Shimek, Fiber Artist

As seen in Minted Direct From Artist, Meghan Shimek creates beautiful large scale woven wall hangings and sculptures. Learn about Meghan's process and try your hand creating your own mini wool sculpture!

Supplies will be provided.

Room: Kent

10:00 - 10:20 AM: Break

10:20 - 11:20 AM
 

Adobe Tools on iPad and Desktop

with Rob Zilla, Illustrator & Designer

Rob will show you how he uses Illustrator on iPad and integrates this workflow across devices. He will also share some of his favorite tips for Illustrator on desktop.

Room: Georgian

Video Content Creation for a TikTok and Reels World

with Sarah DeThomasis Head of Social Media, Minted

TikTok has experienced a meteoric rise, surpassing Facebook in time spent. Because of TikTok, video is more important than ever on Instagram, too. Learn how to concept new ideas, jump on trends, integrate music and sounds and get your videos seen on TikTok and Instagram.

Room: Grand Ballroom

11:20 - 12:20 PM: Lunch

Room: Colonial

12:20 - 12:40 PM: Break

12:40 - 1:40 PM: Keynote

Jessica Hische, in Conversation with Mariam Naficy

Room: Grand Ballroom

Keynote will be followed by a book signing with Jessica from 1:40 - 2:10pm in Colonial.

02:00 - 3:00 PM

Creating Repeat Patterns (Intermediate)

with Beth Schneider, Surface Designer

Learn how to create an organic repeat pattern from beginning to end using the Adobe Creative Cloud Library, Photoshop, and Illustrator. Beth will cover ideal workflow, scale, and submitting files for Minted. Bonus tips throughout will help you save time and become a pattern wizard!

Prerequesites: Photoshop & Illustrator knowledge

Room: Georgian

Minted Breaks It Down: Holiday, Baby, Kids & Grad

with Katherine Philpot, VP Category Management, Minted Marissa Cedarleaf, GM of Holiday, Minted

Becca O'Leary, Sr. Holiday, Baby, Kids & Grad Merchant, Minted

Michelle Ransom, Baby, Kids & Grad Merchant, Minted

Minted gives an exclusive, behind-the-scenes peek into our "Moms" businesses: holiday cards, baby, kids, and graduation. Minted's Moms team will share what we look for in the merchandising process and how we select designs. We will share what we've learned about our moms customers and tips for what you should keep in mind as you design for Minted.

Room: Grand Ballroom

Book Signing (Continued until 2:10pm)

with Jessica Hische

No RSVP required.

Room: Colonial

Crafting with Brandy: DIY Pom-Pom Tassels

with Brandy Brown, Artist & Stylist, of Marabou Design

Join stylist extraordinaire Brandy in this fun DIY session, where you'll create chic pom-pom tassels. You’ll leave with the perfect luggage tag or accessory to your favorite tote.

Supplies will be provided.

Room: Kent

3:00 - 3:20 PM: Break

3:20 - 4:20 PM

{no session}

Minted Breaks It Down: Greeting Cards

with Emily Barry, GM of Greeting Cards, Minted

Becca O'Leary, Sr. Greeting Cards Merchant, Minted

Minted gives an exclusive, behind-the-scenes peek into our Greeting Cards business. The Minted Greeting Cards team will share our lessons learned from our retail partners and customer research. We'll cover editorial strategies that will help you design and write copy for greeting cards that sell.

Room: Grand Ballroom

Paper Collage (Beginner) - Additional Session Added

with Elliot Stokes, Art Director & Visual Artist

Draw with scissors! Revisit the basics of shape and color with cut-up construction paper and glue sticks. Very low-stakes. Make simple collages, abstract or representational, unfinished, or fully realized. Think Matisse, Lissitzky, and Eric Carle. Great for unlocking ideas, inspiring yourself and as a calming meditative exercise.

If you signed up for the Friday session with Elliot, please attend that session. Space is limited.

Supplies will be provided.

Room: Kent

Surviving (and Even Thriving!) During Tough Times

with Sweta Modi, Graphic Designer, of Creo Study

Olivia Raufman, Designer & Artist

Cindy Reynolds, Artist & Advertising Agency Owner

Moderated by: Julia Corcoran, PsyD, Director of Clinical Strategy, Modern Health

Let's be real: the last 2.5 years have been a struggle for everyone. Isolation and burnout are affecting us all. Our panelists will share their personal journeys over the past few years, how they cope in their personal lives and in their creative work.

Room: Georgian

4:20 - 4:40 PM: Break

4:40 -5:40 PM

Integrating Watercolor Into Patterns & Stationery

with Ilze Lucero, Photographer, Artist & Designer

Learn how to select the right materials and editing tips for Photoshop, Procreate, and Illustrator. Try out paint and paper combinations for yourself.

Prerequisites: basic understanding of Photoshop, Illustrator, and/or Procreate.

Supplies will be provided.

Room: Oxford

Minted Breaks It Down: Wedding

with Marissa Cedarleaf, GM of Weddings, Minted Kameron Randall, Wedding Merchant, Minted

Minted gives an exclusive, behind-the-scenes peek into our Wedding business. In this session, the Minted team will share what we look for in the merchandising process and how we select designs. We will share what we've learned about our customers and tips for what you should keep in mind as you design for Minted.

Room: Georgian

{no session}

Sketchbook Play: Using Your Sketchbook to Create Freely

with Alicia Schultz, Artist, of Vine & Thistle

As creatives, we need a place to create freely and not overthink. We will take a look at how different creatives use sketchbooks. And most importantly, we will play in our sketchbooks using creative prompts. For artists who feel intimidated by keeping a sketchbook, this workshop may open up an outlet for low pressure creating.

Room: Kent

5:40 - 7:00 PM: Free Time

7:00 - 9:00 PM: Roaring Twenties Dinner + Minted Community Awards Ceremony

Join us for our big, celebratory awards dinner. We will host our annual Community Awards Ceremony, with most awards voted on by your peers in the artist community. These awards recognize exceptional artists who embody important community values and push the boundaries of art and design.

Cocktails 7:00
Dinner begins 7:30

Room: Grand Ballroom

9:00 - 11:00 PM: Camp Minted After Hours

Dance party! Dance until the hotel kicks us out of the room.

Room: Colonial

Friday, September 9, 2022

Design Track

Business & Marketing Track

7:00 - 8:00 AM: Morning Yoga

Limited to 30 people. Sign-up here if you’re interested in joining! Please arrive 15 minutes early to prepare for class. Mats will be provided.

Room: Victorian

8:00 - 9:00 AM: Breakfast

Room: Colonial

9:00 - 9:20 AM: Break

9:20 - 10:20 AM

The Soul Signature Workshop

with Artists Cyrille Gulassa, Lise Gulassa, Miranda Mol & Sonal Nathwani

This workshop aims to help you connect to what makes you unique, discover your story, and celebrate yourself in your Soul Signature Style.

Room: Grand Ballroom

10:20 - 10:40 AM: Break

Note that hotel check-out is 1pm, so you might want to check your bags at the bell station.

10:40 - 11:00 AM: Shuttles to Minted Headquarters

1st shuttle departs: 10:40am
2nd shuttle departs: 11:00am

11:00 - 12:15 PM: Minted Headquarters Tour

747 Front Street (cross street: Broadway)

Get an exclusive tour of where the magic happens at Minted.

12:15 - 12:45 PM: Boxed Lunch at Minted Headquarters

12:45 - 1:15 PM: Shuttles back to Westin St. Francis

1st shuttle: depart Minted HQ at 12:45pm, arrive at hotel 1:00pm
2nd shuttle: depart Minted HQ at 1:00pm, arrive at hotel 1:15pm